O expand reach by accessing full profiles outside their networks O import data from Sales Navigator into a CRM These features ultimately allow businesses to: Sales Navigator enables you to target the right leads and provides poignant audience insights which makes Navigator can be an extremely valuable sales tool. LinkedIn Sales Navigator is a sales management tool that elevates sales activities for businesses and individuals by personalising your outreach processes. These features might seem overwhelming at first, but we’re here to take you through what these are and how you can use them effectively.įirst, let’s understand these tools and the benefits they can bring to your business. Businesses can share Thought Leadership content or industry-specific news, advertise their services to customers or clients, recruit new staff and contractors, and engage with industry figures.īeyond this, if your business wants to start using LinkedIn to generate leads and sales, you’ll be pleased to know about LinkedIn’s business features: Ads and Sales Navigator. LinkedIn is truly the marketer’s all-purpose marketing platform. Traditional outreach activities like cold calling have lost their potency because of unreliable CRM (customer relationship management) data and inaccessible decision makers. It’s no wonder that LinkedIn is one of the hottest platforms for businesses to demonstrate their brand and engage with new potential clients, customers and hires alike. LinkedIn is a powerful tool: An advert on LinkedIn can reach 14.6% of the world’s population, and six peopleare hired through the platform every minute.
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